This article was published on Matador to guide travelers about how to make Indian people laugh, or to understand why they are laughing.
The brand story and web narrative of UWC Mahindra College is centered on its alternative educational model, innovative curriculum and ecological sustainability. It is one of 15 schools and colleges around the globe that are part of the UWC (formerly United World College) movement.
For the brand story and web content of ArtCollective, I focused on democratisation of art in India, affordability through licensed prints on canvas and promotion of emerging artists across the country.
I submitted this article on behalf of ArtCollective to generate brand awareness through influencer marketing and to establish the brand’s thought leadership.
I created this piece to highlight the accessibility and advantage of the upcoming IKEA store around Cauvery Estates.